Pakistan Super League (PSL) has finalized its title sponsorship for the next two years, with Habib Bank Limited (HBL) continuing as the official sponsor.
During a press conference in Karachi, PSL CEO Salman Naseer said the announcement marks a major moment for the league’s journey. “To understand its importance, we have to look back a little,” he said.
He recalled the early days of the league when many people doubted the idea. “When we were about to launch the league, people did not believe in it. Only a few showed interest. Five parties trusted us and bought teams,” he said.
Salman Naseer noted that despite criticism and challenges, including the Covid-19 pandemic, PSL continued to grow and successfully completed its seasons. “In ten years, all PSL contracts came to an end,” he said.
He added that the board had decided to reassess the league’s value after the tenth edition. “HBL has agreed to a deal based on the valuation set by independent evaluators,” he said. “The new deal reflects a 505 percent increase compared to the previous contract.”