The Election Commission of Pakistan (ECP) has banned entry and exit polls by national and international media during general elections according to its code of conduct for national media, international media, and observers.
According to the code of conduct, the ban is applicable to print & electronic media and any journalist, newspaper, and channel on their official accounts on digital media, and other social media influencers also forbidding them to conduct any kind of surveys at any polling station or constituency which may influence the voters’ free choice of casting votes.
An entrance poll translates into asking voters whom they are planning to vote for or a similar set of questions. In the same manner, an exit poll is taking opinions of voters regarding their voting pattern after they come out of the polling station.
While addressing the issues regarding the content, ECP further states that “the content on print & electronic media, any media person, newspaper, channel operating official accounts on digital media and social media influencers shall not include any aspect which might be construed as personal attack on candidates or political parties on the basis of gender, religion, sect, caste, baradari etc.”
The code bounds media houses to provide details of expenditures made by any political party that runs a paid advertisement on their platform. In addition to that, it further states, “The Pakistan Electronic Media Regulatory Authority (PEMRA), Pakistan Telecommunication Authority (PTA), Press Information Department (PID), Cyber Wing and Digital Media Wing of Ministry of Information and Broadcasting (MoIB) shall monitor the coverage given to political parties and candidates for their election campaigns through electronic channels, print and social media. The above authorities shall submit to the commission details of payments made by the political parties and candidates within 10 days after poll day.”
The code of conduct also advises the journalists or print, electronic and digital media, social media influencers, and media houses that throughout the election period they shall launch Civic and Voter Education programs which must be inclusive, especially targeting marginalized groups such as women, transgenders, youth, minorities, and differently-abled persons to maximize voter turnout and ensure their participation in the electoral process.
To ensure impartiality, the code of conduct for international media states that, “International Observers and Media persons shall select areas for election observation and reporting in consultation with Election Commission of Pakistan for their security and safety. However, International Observers and media persons shall choose the area to ensure balanced observation /reporting. “
It also restricts Individual observers from making any personal comments about his/her observation or conclusion on the election process to the media, also obligating them to share their findings, methodology, recommendations, and reports with the Election Commission of Pakistan.
