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  • Win Win Marketing wins Pakistan’s #1 real estate marketing company and best seller till 2025 award by Faisal Town Group

    Win Win Marketing wins Pakistan’s #1 real estate marketing company and best seller till 2025 award by Faisal Town Group

    Win Win Marketing has earned the distinction of Pakistan’s #1 Real Estate Marketing Company and Best Seller till 2025, an honor awarded by FaisalTown Group at a formal recognition ceremony held at Serena Hotel, Islamabad.

    The award acknowledges the company’s sustained excellence in real estate marketing, sales leadership, and investor engagement.

    The recognition was presented in view of Win Win Marketing’s consistent sales performance, transparent business model, and its ability to professionally represent large-scale housing developments in a competitive real estate environment. Over the years, the company has built a reputation for disciplined execution and credible market outreach.

    The award ceremony brought together senior representatives from the real estate and business community, highlighting the growing emphasis on professionalism and accountability within Pakistan’s property sector.

    Win Win Marketing functions under the leadership of Sardar Tahir Mehmood, CEO of Win Win Marketing and President of the Islamabad Chamber of Commerce & Industry (ICCI). His leadership has focused on ethical market practices, institutional credibility, and long-term investor confidence, which have remained central to the company’s growth.

    As the Master Franchisee of FaisalTown Group, Win Win Marketing has played a strategic role in market representation, sales planning, and investor communication for Faisal Town projects. Through this responsibility, the company has contributed to strengthening the developer’s market presence while ensuring clarity and trust for buyers.

    The Best Seller till 2025 recognition further highlights Win Win Marketing’s consistent performance and its ability to deliver measurable results across multiple project phases, reinforcing its standing as a performance-driven real estate marketing organization.

    Commenting on the recognition, Sardar Tahir Mehmood acknowledged the trust placed by FaisalTown Group and credited the achievement to the collective efforts of the Win Win Marketing team, partners, and clients. He reiterated the company’s commitment to transparency, professionalism, and responsible real estate marketing.

    Industry observers view this recognition as an important indicator of Win Win Marketing’s role in raising marketing standards and contributing to a more structured real estate ecosystem in Pakistan.

     

    About Win Win Marketing

    Win Win Marketing is a Pakistan-based real estate marketing company known for its transparent business practices, strategic sales execution, and strong investor outreach. Serving as the Master Franchisee of FaisalTown Group, the company specializes in professionally representing large-scale housing developments while prioritizing long-term value and market credibility.

  • Waste challenge requires collective national reform: Climate Minister Musadik Malik

    Waste challenge requires collective national reform: Climate Minister Musadik Malik

    Calls for national-level alignment on Extended Producer Responsibility (EPR) gained momentum as policy makers, industry leaders, finance experts, development partners and academics convened to chart Pakistan’s next steps in plastics circularity. While some territories have made steady progress on developing EPR frameworks, participants stressed that a unified national system is essential to ensure scale, efficiency and predictable compliance for producers and recyclers.

    The two-day convening, “Turning the Tide: Extended Producer Responsibility and Plastics Circularity”, organized by the CoRe Alliance, brought together more than 80 representatives from federal and provincial governments, waste management companies, environment protection agencies, State Bank of Pakistan as well as major FMCGs, recyclers, packaging companies, financial institutions, UN agencies, think tanks, academia and media. Discussions focused on policy harmonization, global lessons from the Global South, packaging innovation, social inclusion of waste workers and green financing mechanisms for recycling infrastructure.

    Giving the opening address, Senator Dr. Musadik Masood Malik, Federal Minister for Climate Change and Environmental Coordination, said Pakistan’s waste challenge requires collective national reform. “Harmonizing provincial regulations and creating the right incentives will be central to building a climate-resilient waste ecosystem. A unified approach strengthens enforcement, encourages innovation and ensures that producers can meet their responsibilities in a transparent and efficient manner,” he said, concluding, “Injustice is unsustainable as the onus of responsibility also lies towards the west that is generating more than 80% of the world’s waste.”

    While addressing the multi-stakeholder convening, Romina Khurshid Alam, Member National Assembly & Coordinator to the Prime Minister on Climate Change and Aisha Humera, Federal Secretary Ministry of Climate Change, both highlighted that EPR directly suports Pakistan’s climate and economic reform agenda. Circular systems reduce waste, create green jobs and position Pakistan to attract international climate finance.

    Offering an industry perspective, Sheikh Waqar Ahmad, CEO CoRe Alliance and Head of Corporate Affairs and Sustainability at Nestlé Pakistan said, “The private sector is ready to collaborate with government to build the systems required for circularity. A transparent, structured and nationally aligned EPR framework will help scale recycling infrastructure, strengthen traceability and integrate informal workers in a fair and sustainable way.”

    Senator Bushra Anjum Butt and Senator Dr. Afnan Ullah Khan, members of the Standing Committee on Climate Change and Environment and Standing Committee on Science & Technology respectively, both emphasized that predictable, long-term policies are the backbone of successful EPR models globally. They stressed that countries that have advanced circularity did so with clarity, consistency and sustained regulatory backing inclusive to all sectors such as textiles, fertilizers, e-waste and telcos etc.

    The convening concluded with CoRe board member and Unilever Head of External Affairs Hussain Talib announcing the ten policy recommendations that will be submitted as a policy document to the Ministry of Climate Change and Environmental Coordination, and the Ministry of Finance. These include harmonized EPR legislation, clearly defined roles and responsibilities, phased and realistic compliance timelines, strengthened scavenger economics, extended consumer responsibilities, fiscal incentives for recycling infrastructure, and a national digital traceability and monitoring system. Participants agreed that coordinated action can support Pakistan’s transition to a circular economy and align with global environmental commitments.

    CoRe (Collect and Recycle) is Pakistan’s first multi-stakeholder packaging alliance working to eliminate packaging waste through collective action. Created by leading industry players, NGOs, recyclers and packaging manufacturers, CoRe aims to build a circular economy by enabling formal collection, improving recycling systems and promoting sustainable packaging solutions across the country.

  • Etihad Town strengthens global footprint with UK Connect events in London and Manchester

    Etihad Town strengthens global footprint with UK Connect events in London and Manchester

    Etihad Town, Pakistan’s most trustworthy real estate brand, successfully hosted two major UK Connect Events in London (Royal Nawaab Perivale) on 22nd November and Manchester (Royal Nawaab Pyramid) on 23rd November, drawing an overwhelming response from the Pakistani expatriate community.

    Set against the backdrop of iconic UK cityscapes, reflecting progress, connectivity, and global ambition, the events showcased Etihad Town’s commitment to expanding international investor engagement and highlighting Pakistan’s resurgent economic indicators, market stability, and the strong growth trajectory of its real estate sector.

    The events were led by Director Etihad Town, Mr. Chaudhary Raheel Munir, who reiterated the company’s vision of elevating investor confidence and enhancing Pakistan’s global real estate presence.

    Speaking at the occasion, CO Etihad Town, Sheikh Shuja Ullah Khan, stated, “Etihad Town continues to shape Pakistan’s real estate future with credibility, timely delivery, and investor-first policies. With eight major projects across Lahore, Rahim Yar Khan, and Sialkot, our rapid expansion is powered by trust and transparency. Our UK Connect Events reaffirm our dedication to building global relationships and showcasing the limitless potential of Pakistan’s property market.”

    The gatherings were further energized by the presence of leading media personalities Wasay Chaudhry and Waseem Badami, who hosted the sessions and engaged attendees throughout the evening.

    Both events witnessed exceptional participation, with overseas Pakistanis showing deep interest in Etihad Town’s current and upcoming residential and commercial real estate offerings. Partner agencies and strategic sales partners also shared insights on high-return investment options and the long-term value of Pakistan’s evolving property landscape.

    The UK Connect Events mark another significant milestone in Etihad Town’s mission to bridge global investors with Pakistan’s rapidly advancing real estate sector, reinforcing its position as Pakistan’s most trustworthy real estate brand.

  • Magnesium Glycinate in Pakistan: What Makes Herbiotics So Popular

    Magnesium Glycinate in Pakistan: What Makes Herbiotics So Popular

    Magnesium Glycinate has become quite popular among health enthusiasts in the last few years since it helps with relaxation, improved sleep, muscle recovery, and overall health. As more people learn about how important it is to get enough nutrients, the demand for Magnesium Glycinate Pakistan has grown a lot. Herbiotics Magnesium Glycinate is one of the most trusted and popular supplement brands because of its high-quality formulation, quality assurance, and proven effectiveness.

    Understanding Magnesium Glycinate

    Magnesium Glycinate is a chelated form of magnesium, which means it is linked to the amino acid glycine. This type is well-known for being easy on the stomach and having a lot of bioavailability, which makes it one of the top Magnesium Glycinate Supplements on the market. Magnesium Glycinate is easy to absorb and less likely to make you have to go to the bathroom than other kinds of magnesium.

     

    Magnesium Glycinate is becoming more and more popular in Pakistan among people who want to sleep better, lower stress, soothe muscle cramps, and improve their overall health. Many nutritionists think that this is one of the best Magnesium Glycinate Supplements for people who don’t get enough magnesium or who have difficulties absorbing minerals.

    Why Magnesium Glycinate Is Important for the Body

    Magnesium is an important mineral that takes part in more than 300 chemical processes in the body. It supports cardiac function, nerve transmission, muscle relaxation, and bone strength.  Sadly, many modern diets don’t include enough foods that are high in magnesium, which is why so many people are deficient. That’s where Magnesium Glycinate Supplements come in.

     

    Magnesium Glycinate is good for:

     

    • Get better sleep and less insomnia.

    • Reduce tension and worry.

    • Help your muscles and joints heal.

    • Improve the health of your bones and heart.

    • Cut down on the number of migraines.

    • Keep your blood sugar levels stable.

     

    For a lot of people in Pakistan, taking Magnesium Glycinate supplements is a simple and effective approach to get the magnesium they need every day without having to change their diet. The rise in demand for Magnesium Glycinate in Pakistan shows that people are paying more attention to natural wellness and preventive health.

    Rising Popularity of Magnesium Glycinate in Pakistan

    More people in Pakistan have been looking for trustworthy Magnesium Glycinate Supplements in the last few years because they are becoming more aware of the signs of magnesium insufficiency, which include tiredness, weak muscles, mood swings, and an irregular heartbeat. Many Pakistanis are turning to Magnesium Glycinate Supplements to improve their health over the long run because they are busy and eat poorly.

     

    People who desire a supplement that works gently yet well have turned to Magnesium Glycinate. It’s good for students who are stressed, athletes who require muscle support, and individuals who want to sleep better. Magnesium Glycinate is one of the most important health products in Pakistan because of the trend toward better living and the popularity of dietary supplements.

    Herbiotics: A Trusted Brand for Magnesium Glycinate in Pakistan

    Herbiotics is a brand that people in Pakistan always admire when they talk about Magnesium Glycinate. Herbiotics Magnesium Glycinate is a well-known supplement in Pakistan since it is known for being pure, effective, and cheap.

     

    Here are some things that make Herbiotics Magnesium Glycinate Supplement special:

    1. High Absorption Rate 

    Herbiotics Magnesium Glycinate has the highest absorption rate, so your body gets all the advantages of magnesium without any stomach problems.

    2. High-Quality Substances

    It is made with pure, professionally tested substances that fulfill international safety and potency requirements.

    3. No Added Chemicals

    The supplement doesn’t have any hazardous chemicals, artificial preservatives, or allergies in it, so it’s safe to use every day.

    4. Helps You Sleep Better and Relax

    People who use Herbiotics Magnesium Glycinate Supplement regularly say that their sleep patterns have gotten better and their stress levels have gone down.

    5. Affordable and Easy to Find 

    Herbiotics Magnesium Glycinate in Pakistan is a great value for money, unlike expensive international brands that don’t skimp on quality.

     

    Herbiotics Magnesium Glycinate is the best Magnesium Glycinate Supplement because it is reliable, cheap, and works.

    How to Use Magnesium Glycinate Supplements Effectively

    To get the most out of Magnesium Glycinate Supplements, you should take them as advised, which is usually once or twice a day after meals. Before you start taking any supplements, it’s always a good idea to talk to your doctor, especially if you’re pregnant, breastfeeding, or already have a health problem.

     

    Taking Magnesium Glycinate on a regular basis can slowly make you feel better overall, making you feel more relaxed, active, and balanced. Consistency is important. The longer you use Magnesium Glycinate Supplements, the greater the outcomes will be.

    Why Herbiotics Magnesium Glycinate Is the Smart Choice

    Before you buy a Magnesium Glycinate Supplement, you should think about things like the quality of the ingredients, the trustworthiness of the business, and how happy other people are with the product. Herbiotics Magnesium Glycinate meets all of these requirements.

     

    Herbiotics is one of the few supplement brands in Pakistan that meets the norms of a pharmacy. GMP certification ensures that every batch of Magnesium Glycinate is checked for purity and effectiveness. Thousands of people have seen clear changes in their sleep, energy, and muscle health after adding Herbiotics Magnesium Glycinate to their daily routine.

     

    So, if you’re looking for a reliable Magnesium Glycinate Supplement in Pakistan, Herbiotics is the greatest choice for getting the best health organically.

    FAQs About Magnesium Glycinate Pakistan

    1. What is Magnesium Glycinate used for?

    Magnesium Glycinate is utilized to help with stress, sleep, muscle and nerve function, and keeping bones strong. It is one of the easiest and most benign forms of magnesium to take.

    2. Can you get Magnesium Glycinate in Pakistan?

    Yes, you can find Magnesium Glycinate in Pakistan from well-known companies like Herbiotics, both online and at some pharmacies.

    3. How long does it take for Magnesium Glycinate to work?

    Most people who take a Magnesium Glycinate Supplement on a regular basis notice that their sleep, energy, and relaxation are better within one to two weeks. But the results may be different depending on your health and nutrition.

    Conclusion

    Herbiotics Magnesium Glycinate is still the most trusted Magnesium Glycinate Supplement in Pakistan, even if there are many other supplements on the market. It is a top choice for people who want to raise their magnesium levels naturally because it absorbs well, is made with clean ingredients, and is cheap. Herbiotics Magnesium Glycinate Pakistan is the best way to increase your health and energy, whether you want to sleep better, lower your stress, or help your muscles recover.

    Summary

    Magnesium Glycinate is an important mineral supplement that helps with muscle function, relaxation, and energy production. More and more people in Pakistan are becoming aware of magnesium insufficiency, which is driving up the need for Magnesium Glycinate. Herbiotics Magnesium Glycinate Supplement distinguishes out from the rest since it is of the highest quality, absorbs better, and has been shown to work. Herbiotics is the name to trust when it comes to Magnesium Glycinate Supplements that work. They will help you live a healthy life without using drugs.

    Disclaimer: The views and opinions expressed herein are those of the author. This content is intended for informational purposes only and should not be taken as medical advice. Readers are encouraged to consult a qualified healthcare professional before making any decisions related to health practices.

     
     
  • Setting up life together: Inside Master MoltyFoam’s modern love story

    Setting up life together: Inside Master MoltyFoam’s modern love story

    Every love story begins with a promise, not just of forever, but of togetherness. In Master MoltyFoam’s latest communication, that promise takes centre stage as a young couple begins their journey side by side, not with lavish gifts or dowry, but with shared dreams, steady hands, and MoltyFoam, the best mattress in Pakistan, ready to build a life of their own.

    The film beautifully captures the magic of simple beginnings, a small apartment, boxes waiting to be unpacked, furniture to be assembled, and a couple laughing through it all. Each moment speaks of teamwork, equality, and mutual respect, the real foundations of a modern marriage.

    As they set up their Master MoltyFoam mattress, it becomes more than just a product placement; it becomes a symbol of comfort, stability, and partnership. It’s where conversations will happen, dreams will be planned, and the first chapter of their shared story will unfold.

    Through this campaign, Master MoltyFoam, the best mattress brand in Pakistan, sheds light on a refreshing truth: that love doesn’t need to be adorned with extravagance; it only needs two people willing to build, grow, and rest together. The brand’s message beautifully mirrors the changing times, where marriage is no longer a transaction, but a shared transition into a life built on equality and care.

    Because at the end of the day, every couple deserves a foundation that’s as comforting and enduring as their bond, and that’s exactly what Master MoltyFoam stands for.

    Watch the communication here:

  • FFC Receives Best Corporate & Sustainability Report Awards

    FFC Receives Best Corporate & Sustainability Report Awards

    Fauji Fertilizer Company (FFC) continues its legacy of excellence, securing top honors for its Annual and Sustainability Reports 2024 at the awards ceremony in Lahore.

    Overall Top Rankings:

    · 1st Position – Chemical & Fertilizer Sector – 21st time
    · 1st Position – Sustainability Report  – 9th time

    In the Overall Best Corporate Report category for year 2024, FFC secured second place. The awards were presented by the joint committee of the Institute of Chartered Accountants of Pakistan (ICAP) and the Institute of Cost and Management Accountants of Pakistan (ICMAP), recognizing FFC’s commitment to transparent reporting and exemplary governance practices.

    These achievements underscore the invaluable guidance of our Board of Directors and the tireless dedication of FFC management team, under the leadership of MD&CEO, Mr. Jahangir Piracha.

    With humility, we offer gratitude to the Almighty and pray for continued success, striving to raise the FFC banner even higher in the years ahead. Ameen.

  • Nestlé Pakistan Earns Top Sustainability Awards at SDPI Conference

    Nestlé Pakistan Earns Top Sustainability Awards at SDPI Conference

    At the 28th Sustainable Development Conference & Sustainability Investment Expo, hosted by the Sustainable Development Policy Institute (SDPI), Nestlé Pakistan was celebrated with several distinguished awards. The company was honored for its leadership in renewable energy and low carbon initiatives, as well as receiving the Best Stall Award for its innovative sustainability efforts.

    These accolades highlight Nestlé Pakistan’s pivotal role in advancing climate action and fostering sustainable development, fully aligned with the United Nations Sustainable Development Goals (SDGs).

    During the event, Nestlé’s ongoing commitment to sustainability was evident through its investments in renewable energy, the expansion of waste management programs, and impactful community projects. The Clean Gilgit Baltistan Project, for example, extended its reach to new areas, enabling the recycling of 4,000 tons of plastic waste in 2025 and the installation of recycled plastic benches and bins at popular tourist destinations.

    Nestlé’s dedication to water conservation was showcased through the Caring for Water – Pakistan initiative, which introduced drip irrigation and smart soil moisture sensors across 243 acres in Punjab and Sindh. The company also promoted community health and empowerment via the Nestlé for Healthier Kids program and the Nestlé-BISP Rural Women Sales Program.

    A highlight of the conference was a high-level plenary session featuring representatives from the United Nations Development Program, The World Bank Group, International Monetary Fund, Nestlé Pakistan, and SDPI. The discussion centered on the critical need to align investments with climate resilience, inclusive growth, and sustainable progress in Pakistan.

    Jason Avanceña, CEO of Nestlé Pakistan, stressed the necessity of innovative financing and fair access to capital to meet climate objectives, while also acknowledging the company’s recognition at the event. Dr. Samuel Rizk of UNDP emphasized the value of collective action, noting the significant investments required for Pakistan to achieve the SDGs. Dr. Mahir Binici of the IMF and Bolormaa Amgaabazar of the World Bank Group reinforced the importance of climate reforms and human development as foundational to the nation’s advancement.

    Moderated by Dr. Abid Suleri, Executive Director of SDPI, the plenary underscored the power of collaboration between public and private sectors to accelerate climate action and ensure resilient food systems for future generations.

    Nestlé Pakistan’s ongoing investments reflect its strong confidence in the country’s future and its unwavering commitment to making a positive impact across its entire value chain.

  • Professor Ahsan Iqbal Mobilizes Nation at Oxford, Charts Unstoppable Path for Pakistan’s Transformation with URAAN

    Professor Ahsan Iqbal Mobilizes Nation at Oxford, Charts Unstoppable Path for Pakistan’s Transformation with URAAN

    In a defining moment for Pakistan, Professor Ahsan Iqbal, the Federal Minister for Planning, Development & Special Initiatives, representing the vision of Prime Minister Shahbaz Sharif, stood before the global Pakistani diaspora at the University of Oxford not just as a policymaker, but as the architect of a national resurgence.

    A Uraan Pakistan Conference was organized by the Oxford Pakistan Society where the Minister presented the framework and its implementation roadmap. Prof. Iqbal cemented his role as the leader rallying the nation’s most vital forces—its youth, its women, and its global diaspora—behind the single most ambitious blueprint for progress: URAAN Pakistan.

    A Hero’s Journey: From Personal Dream to National Mission

    Channeling the aspirations of millions, Prof. Iqbal shared a powerful testament of faith in Pakistan’s potential. “If you have a dream and are willing to work for that dream, there is no dream that you cannot fulfill in Pakistan, and I am a walking example of that,” he declared, positioning himself as living proof that determination can shape destiny. He reframed URAAN from a government plan into a patriotic crusade, asserting, “URAAN Pakistan is not a government initiative; it is the nation’s mission, rooted in shared purpose and resolve.”

    Fast-Tracking a National Transformation

    Prof. Iqbal detailed how, under the leadership of Prime Minister Shahbaz Sharif, the government has already shifted URAAN Pakistan into a high-gear implementation phase, turning vision into immediate action. He pointed to a series of strategic victories that have created irreversible momentum:

    • Strategic Global Partnerships: The recent signing of two landmark MoUs with the University of Cambridge, focused on technology transfer and higher education, was highlighted as a critical step in bridging Pakistan with global knowledge hubs.

    • Economic Stabilization as a Foundation: He underscored that the successful stabilization of Pakistan’s economy has created the necessary platform for the ambitious, growth-oriented projects under URAAN.

    • Reigniting Strategic Corridors: The revitalization of CPEC as ‘CPEC 2.0’ was presented as a cornerstone of this new era, focusing on industrial cooperation and high-quality development, alongside deepened engagements with other key international partners.

    “History does not wait; we must move with determination to succeed in the fourth URAAN of Pakistan,” Prof. Iqbal stated, signaling a government in action, not just in deliberation.

    Uniting Pakistan’s Greatest Assets: Youth, Diaspora, and Women

    Prof. Iqbal issued a powerful call to the nation’s core constituencies – youth, women and the diaspora. He anointed the diaspora as Pakistan’s “most precious resource,” calling on them to be “catalysts for innovation, investment, and global bridges.” He drew direct parallels to the transformative role diasporas played in the rise of Korea, China, and Malaysia.

    Pakistan’s leadership vision for URAAN explicitly places youth and people at the heart of the country’s economic transformation, with Export as the engine, ensuring they are the primary drivers and beneficiaries of the knowledge-driven, inclusive economy URAAN promises to build.

    A Legacy of Equity and a Future of Pride

    The ceremony was also a moment of profound reflection, as Prof. Iqbal presented the Development Leadership Award posthumously to the late Dr. Arif Naveed, linking the ethical imperative of equity with the national mission of URAAN. This act underscored that the pursuit of growth is inextricably linked with justice and empowerment for the most vulnerable.

    The event culminated with the diaspora’s full-throated endorsement through panel discussions and interactions of the URAAN’s pillars: Exports, E-Pakistan, Equity & Empowerment, Environment-Food-Water Security, and Energy & Infrastructure.

    Prof. Iqbal concluded with a historic charge, uniting the nation toward a common goal: “History will judge us in 2047; URAAN Pakistan ensures we celebrate a century of independence with pride and achievement. Every Pakistani has a role to play; unity and active participation are the bedrock of URAAN Pakistan’s success.”

    As per the vision of Prime Minister Shahbaz Sharif and under Prof. Iqbal’s leadership, URAAN Pakistan is now the nation’s undeniable path forward—a fast-tracked, comprehensive, and unifying mission for a transformative future.

    About URAAN Pakistan:

    URAAN Pakistan is the National Economic Transformation Plan, a strategic framework to propel Pakistan toward becoming a dynamic, inclusive, and globally competitive nation by 2047.

  • BankIslami Strengthens Its Digital Islamic Banking Platform ‘aik’

    BankIslami Strengthens Its Digital Islamic Banking Platform ‘aik’

    Committed to its mission of advancing Islamic banking in Pakistan, BankIslami has further strengthened ‘aik’— the country’s first digital Islamic banking platform offering truly Riba-free banking solutions.

    The upgraded aik platform now delivers a more powerful, intuitive, and seamless user experience, featuring enhanced system capabilities and new tools designed to improve accessibility and provide a customer-friendly digital banking journey.

    Through aik, BankIslami is expanding its digital reach by enabling customers to open current and Bachat (saving) accounts instantly through their smartphones—with just a few clicks. The platform aims to serve diverse customer segments promoting financial inclusion across Pakistan.

    In alignment with the State Bank of Pakistan’s and the Government of Pakistan’s “Go Cashless” strategy, the aik mobile application now supports Raast QR payments, providing Shariah-compliant digital payment solutions for micro and small merchants (SMEs).

    Beyond banking, ‘aik’ is evolving into a comprehensive Islamic lifestyle application. The newly introduced ‘aik Deen’ module enriches the user experience with features such as Azaan alerts, a digital Quran, Islamic calendar, Qibla compass, Hadith and Ayat notifications, and live streaming from Makkah and Madinah.

    Additionally, customers can enjoy modern digital conveniences such as bill splitting, gifting money, referral rewards, and invite-and-earn programs, making banking simpler and more rewarding.

    “As digital adoption accelerates, we continue to innovate with purpose. This upgrade positions aik as more than a banking app, it is a lifestyle companion for customers seeking a Shariah-compliant way of life,” said Ashfaque Ahmed, Chief Officer of aik.

    Rizwan Ata, President & CEO of BankIslami, added: “At BankIslami, we believe that a society free from Riba can only be achieved when Islamic banking is effortless, accessible, and trusted by all. By strengthening our digital platform, we are empowering every Pakistani with a modern, Shariah-compliant alternative, taking a meaningful step toward our mission of ‘Saving Humanity from Riba’.

    With ‘aik’ at the forefront, BankIslami continues to advance its mission of “Saving Humanity by Providing Riba-Free Islamic Banking Solutions”, combining modern technology with Islamic values to make Shariah-compliant banking simple, accessible, and relevant for generations to come.

  • Pakistan, UK Agree to Fast-Track Trade Mechanism and Expand Economic Partnership

    Pakistan, UK Agree to Fast-Track Trade Mechanism and Expand Economic Partnership

    Minister for Planning, Development & Special Initiatives, Prof. Ahsan Iqbal, held a productive meeting with the UK’s Minister of State for Trade Policy, Mr. Chris Bryant, to advance Pakistan–UK economic cooperation under the recently signed Pakistan–UK Trade Dialogue Mechanism.

    Minister Ahsan Iqbal reaffirmed that Pakistan and the United Kingdom share a deep, historic bond rooted in longstanding cultural ties and strong people-to-people linkages. He stated,

    “Pakistan and the UK enjoy excellent political relations, but now is the time to match that strength on the economic front. Our goal is to turn goodwill into growth.”

    Highlighting that bilateral trade currently stands at £ 5.5 billion, the Minister emphasized the need to significantly expand trade volumes.

    “With £ 5.5 billion in bilateral trade, we have only touched the surface. The Trade Dialogue Mechanism must now become the engine that unlocks our true economic potential,” he added.

    He underlined the importance of swiftly operationalizing the three working groups established under the Trade Dialogue Mechanism to address priority areas and unlock commercial opportunities.

    “We cannot afford delays. The working groups must become operational immediately so our next ministerial meeting delivers concrete, measurable outcomes.”

    Minister Chris Bryant acknowledged the significance of the Trade Dialogue Mechanism signed in July 2025, which provides for annual ministerial engagements and requires the working groups to become functional within six months. He noted that technical discussions around SPS measures and tariffs are essential, and emphasized the need for subject-matter experts to develop practical solutions.

    Responding to an inquiry on Pakistan’s broader economic direction, Minister Ahsan Iqbal briefed on the Government of Pakistan’s efforts over the past three years to stabilize and grow the economy. He stated, “Pakistan has reversed the economic downturn of recent years. Inflation is falling, growth is recovering, and Pakistan is open for business like never before.”

    He highlighted the Government’s commitment, under Prime Minister Shehbaz Sharif’s leadership, to position Pakistan as a regional investment hub.

    “Under Prime Minister Shehbaz Sharif’s vision, Pakistan is positioning itself as a regional investment hub — a country where investors see stability, opportunity, and long-term value.”

    The Minister underscored Pakistan’s strong potential in IT human resources and the technology sector, identifying multiple avenues for Pak–UK collaboration in technological and scientific domains.

    “Pakistan’s greatest asset today is its young, highly skilled tech talent. Deep technology collaboration between Pakistan and the UK can create a new bridge between our economies.”

    He further stressed the need to revitalize joint business forums to facilitate private-sector partnerships.

    Both sides expressed a strong desire to enhance cultural cooperation, including in fashion and design, music and arts, and tourism.

    “Our cultural ties are a living bridge. Fashion, arts, design, and tourism can become powerful forces to bring our people even closer,”
    said Ahsan Iqbal.

    Concluding the meeting, Minister Ahsan Iqbal extended a formal invitation to Minister Chris Bryant to visit Pakistan.

    “I have invited Minister Chris Bryant to visit Pakistan. I am confident he will find a country ready for transformation, investment, and partnership with the world.”