Author: Sponsored

  • Nestlé Pakistan showcases sustainability journey at SDPI’s Sustainability Investment Expo

    Nestlé Pakistan showcases sustainability journey at SDPI’s Sustainability Investment Expo

    Nestlé Pakistan’s efforts towards climate action, sustainability, renewable energy and regenerative agriculture were showcased at the 28th Sustainable Development Conference and Sustainability Investment Expo by Sustainable Development Policy Institute in Islamabad.

     

    “Nestlé Pakistan as part of its global and local obligations, believes in Creating Shared Value for the communities in which it operates,” said Sheikh Waqar Ahmad, Head of Corporate Affairs & Sustainability for Nestlé Pakistan & Afghanistan, adding, “We are committed to be a force for good, and our efforts underscores our commitment to sustainability for the people of Pakistan, as we take significant strides towards finding solutions for climate change and a more sustainable future.”

     



    Nestlé, as part of its efforts to reduce emissions in line with its 2050 Net Zero commitments, as well as the Pakistan government’s UN climate change pledge, earlier invested PKR 2 billion in renewable power and sustainability initiatives, operationalizing around 9.5 MW solar power plants and a biomass boiler.

     

     

    Nestlé also continued its commitment to reduce its emissions versus 2018 by 20% by 2025, 50% by 2030, and Net Zero by 2050, in line with the UN’s Sustainable Development Goals (SDGs) 13 and 15.

     

    Meanwhile, Nestlé Pakistan’s Clean Gilgit Baltistan Project that focuses on waste management for Gilgit-Baltistan region, was expanded to Askole, 10,000 feet above sea level and Zero Point ahead of the K2 base camp in 2025. This marks adding the fourth compressing and baling machine after those in Gilgit, Hunza and Skardu. This year, the project is expected to facilitate recycling of approximately 4000 tons of plastic waste.

     

     

    Additionally, 225 benches and bins made from recycled plastic have been installed at prominent tourist spots in the region. 

     

    Preserving water resources and regeneration is part of Nestlé’s legacy and under the Caring for Water – Pakistan initiative, drip irrigation has been operational across 243 acres in Punjab and Sindh, while smart soil moisture sensors on 724 acres. “With these efforts, Nestlé is advancing regenerative agriculture across its value chain,” said Waqar Ahmad.

     

    Nestlé also worked closely with its 11 partner schools under the Nestlé for Healthier Kids (N4HK) program to increase nutritional awareness in children. As of 2025, the program has reached out to 2600 teachers and 400,000 children in line with UN SDG 3.

     

    Meanwhile, through the Nestlé-BISP Rural Women Sales Program, in collaboration with Akhuwat, Nestlé is supporting rural women to achieve financial empowerment. The program now has more than 3700 trained sales agents, of which 2100 are Benazir Income Support Program beneficiaries, across 29 districts in Pakistan, in line with UN SDGs 3, 5, 8 and 17.

     

    Nestlé’s presence at the 28th Sustainable Development Conference and Sustainability Investment Expo provides an opportunity for sustainability experts, policy makers, non-profits and civil society to visit and see Nestlé Pakistan’s sustainability journey over the years from 4-7 November 2025.

     

    Nestlé is dedicated to taking collective action with stakeholders to accelerate efforts to protect, renew, and restore the planet and ensure that food systems continue to nourish people for generations to come.

  • Air Karachi Takes Off with New Brand Identity and Centralized Maintenance and Operations Center Launch

    Air Karachi Takes Off with New Brand Identity and Centralized Maintenance and Operations Center Launch

    Air Karachi (Private) Limited ushered in a new chapter last night with the formal unveiling of its brand identity and the inauguration of its centralized maintenance and operations office at a high-profile Corporate Night. The inauguration was attended by officials from the Ministry of Defence, Civil Aviation Authority, PIA, Police, diplomats, shareholders, bureaucrats, dignitaries of Karachi, and media persons.


    The ceremony was graced by the Honourable Chief Guest, Lieutenant General Muhammad Ali (Retd.), Hilal-i-Imtiaz (Military); CEO PIAC Amir Hayat, Hilal-i-Imtiaz (Military); AS-III Rear Admiral Amir Mehmood, Hilal-i-Imtiaz (Military); AS-III AVM Nasir Jamaal Khattak, Sitara-i-Imtiaz (Military); DGPCAA Nadir Shafi Dar, DG ASF Maj Gen Shoaib Akram, Hilal-i-Imtiaz (Military); President FPCCI Atif Ikram; Coordinator to Secretary, Ministry of Defence Col. Tahir, DG NAB Karachi Shakeel Durrani; DIG Asfar Mehsar, DIG Noman Siddiqui; Commander ASF Brig. Umar Farooq; AIG Police Javed Alam Odho; AIG Police Azad Khan; and DG MOFA Karachi Irfan Soomro.
    Distinguished representatives and diplomats from Qatar, Germany, and Russia, along with other dignitaries from PCAA, PAA, Ministry of Defence, ASF, FIA, SPF, and members of FPCCI, also attended the ceremony.


    Air Vice Marshal (Retd.) Syed Imran Majid Ali, H.I. (M), Chief Executive Officer of Air Karachi, welcomed the guests and outlined the airline’s ambition to enable safe, efficient, and value- driven air travel while catalysing employment and investment in Pakistan’s aviation ecosystem.


    Milestones announced

    • Air Karachi has received its Regular Public Transport (RPT) licence from the PCAA. • An MRO agreement has been signed with PIA, establishing a critical foundation for safe and reliable operations.


    • Distribution of shareholder certificates was conducted on stage, reflecting the company’s broad-based sponsorship.
    The brand logo-symbolising ambition, unity and excellence was unveiled by Ms. Laiba Gohar, creative lead behind the identity.


    Board of Directors

    • Mr. Muhammad Hanif Gohar – Chairman, Gohar Group of Companies

    • Mr. Bashir Jan Muhammad – Chairman/Director, Westbury Group of Companies

    • Mr. Zubair Tufail – Chairman & CEO, Tufail Chemicals Industries Ltd.

    • Mr. Khalid Tawab – Chairman, Tawab Group of Companies

    • Mr. Imtiaz Hussain – Managing Director, Imtiaz Super Market

    • Mr. Mazhar Ali Nasir – Vice President, FPCCI & Chairman, Pakistan Ceramic Manufacturers Association

    • Mr. Fareed Alam-CEO, AKD Group

    • Mr. Omair Omerson – Director, FCM Travel Solutions Pakistan / Cosmos Travels (Pvt.) Ltd.

    • Mr. Ayaz Farooq Business Lounge- Founder & Chairman, Karachi Grill & Masala Wok; CEO, The Business Lounge

    • Mrs. Shazia Hanif – Director


    Remarks

    Speaking at the launch, AVM (R) Syed Imran Majid Ali, H.I.(M), CEO Air Karachi, said:  Air Karachi is a business-led, mission-driven airline. With our RPT licence in hand and strong industry partnerships in place, we are building an operation that puts safety, efficiency and service at its core.


    Mr. Muhammad Hanif Gohar, on behalf of the Board, added: This is a proud Karachi story with national impact. Our shareholders represent the city’s most dynamic enterprises, united to create a new standard in Pakistani aviation.


    The Chief Guest, Lt Gen (R) Muhammad Ali, H.I.(M), commended the initiative and its potential contribution to the economy and employment.


    Air Karachi also acknowledged Meezan Bank for its encouragement and collaboration towards the airline’s vision.


    The evening concluded with the ribbon-cutting of the new office, a curtain-raiser of the brand, and a networking dinner with distinguished guests, special delegates and media partners.


    About Air Karachi

    Air Karachi (Private) Limited is an emerging Pakistani airline established by leading members of Karachi’s business community. With a clear mandate to deliver safe, efficient and reliable air travel across domestic and international routes, Air Karachi seeks to strengthen national aviation infrastructure while creating high-quality employment and attracting investment.


    Media Contact

    Corporate Communications, Air Karachi

    Email: media@air-karachi.com | info@air-karachi.com 

    Phone: +92 348-0000281

    Web: air-karachi.com

  • HONOR and BYD Form Strategic Partnership to Advance AI-powered Intelligent Mobility

    HONOR and BYD Form Strategic Partnership to Advance AI-powered Intelligent Mobility

    Global AI device ecosystem company HONOR today announced a strategic partnership with BYD, the world’s leading new-energy vehicle manufacturer. The collaboration integrates HONOR’s vehicle connectivity solution with BYD’s next-generation DiLink smart ecosystem to deliver human-centric, AI-powered mobility experiences for consumers.

    The agreement was signed at a ceremony witnessed by James Li, CEO of HONOR, and Wang Chuanfu, Chairman and President of BYD Group. Fang Fei, President of Products at HONOR, and Yang Dongsheng, Senior Vice President of BYD and President of the Automotive New Technology Research Institute, signed on behalf of their companies, marking the start of deeper cooperation in intelligent mobility.

    This strategic partnership is not only a deep collaboration in technology and ecosystem between two industry leaders, but also a forward-looking commitment to the future of intelligent mobility.

    The partnership will progress along three pillars:


    Core technology and features: Joint innovation in cross-device ecosystem integration, AI agent integration, and high-precision Bluetooth-based car key.


    Channel ecosystem and user benefits: Establishing a collaborative channel model that leverages HONOR’s connected vehicle capabilities and BYD’s intelligent ecosystem to maximize interoperability between platforms.


    Joint communications and user engagement: Collaborative marketing, joint launches and user engagement around key launch milestones.

    HONOR and BYD first collaborated in 2023, introducing smartphone NFC car keys that let BYD owners lock and unlock vehicles with HONOR smartphones. In 2024, the partnership extended to in-vehicle fast charging. In 2025, building on phone-to-car connectivity, the partners deepened cooperation: DENZA became the first brand to adopt HONOR Car Connect, with coverage expanding across additional BYD brands to enable seamless cross-device interaction and service continuity.

    “At HONOR, we have always believed that the key to maximizing human potential lies in the combination of a human-centric focus and technology. Our partnership with BYD is a comprehensive collaboration for the AI era, with smart mobility as the key strategic focus at this stage. Together, we will advance joint technology development, complement each other’s strengths, and co-create an ecosystem of seamless and intelligent mobility experiences that enrich every journey and help usher in a new paradigm of smart living,” said James Li, CEO of HONOR.

    This strategic cooperation represents both a deep integration of technology and resources and a significant innovation in intelligent mobility. Looking ahead, both companies will continue to be user-centric and AI-driven, accelerating development and rollout of phone-to-car connectivity, digital keys, and other features while enhancing safety and convenience across smart mobility scenarios.

    The upcoming 2025 HONOR Global Developers Conference and AI Device Ecosystem Conference on October 23rd will also showcase the collaborative achievements of both parties. HONOR will also highlight the HONOR AI Connect platform and its role in building human-centric, scenario-based AI ecosystem solutions during the conference.

    About HONOR

    HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning AI phones, PCs, tablets, wearables and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.

  • FFC Announces Financial Results for Q3, 2025

    FFC Announces Financial Results for Q3, 2025

    Fauji Fertilizer Company Limited (FFC) has announced its financial results for the period ended September 30, 2025, as approved in the Board of Directors’ (BOD) meeting held on October 23, 2025.


    Ensuring safe, efficient and reliable operations, FFC Plantsites produced aggregate urea of 2,207 thousand tonnes whereas DAP production of 622 thousand tonnes was also achieved during the period.  Aggregate fertilizer revenue stood at PKR 283 billion, with a urea offtake of 1,955 thousand tonnes and DAP sales of 541 thousand tonnes  


    The Company closed the period with net earnings of PKR 57.6 billion, compared to PKR 50.6 billion in the same period last year, translating into earnings per share of PKR 40.5.


    The BOD declared third interim dividend of PKR 9.50 per share, in addition to the dividend already paid of PKR 19 per share.

  • From McDonald’s Counter to World Champion: Sameer Khan’s Knockout Story Inspires Pakistan

    From McDonald’s Counter to World Champion: Sameer Khan’s Knockout Story Inspires Pakistan

    In a story that has captured the nation’s heart, Sameer Khan, a 19-year-old McDonald’s Pakistan barista, has made history by winning the UBO Youth World Bantamweight Boxing Title at the World Siam Stadium in Bangkok. 

    Sameer defeated India’s Bunty Singh in a fierce final, earning a unanimous decision and becoming the first Pakistani to claim this title. Overwhelmed with pride, Sameer dedicated his victory to Pakistan, calling it “a dream come true and a proud moment for every young Pakistani who dares to believe.” Balancing work shifts and rigorous training, Sameer’s journey reflects pure determination.

    To celebrate his achievement, McDonald’s Pakistan hosted a special event in his honor, recognizing his discipline, teamwork, and resilience. The celebration inspired many employees and youth across the country. A McDonald’s Pakistan spokesperson shared that Sameer’s journey from behind the counter to the global boxing stage is a testament to perseverance and belief, adding that the company is proud to support young Pakistanis in realizing their dreams.

    Sameer Khan’s story now stands as a shining example of how opportunity, support, and self-belief can turn everyday heroes into world champions.

  • It Takes a Family: MoltyFoam’s New TVC Redefines Support for New Mothers

    It Takes a Family: MoltyFoam’s New TVC Redefines Support for New Mothers

    In every Pakistani household, the arrival of a baby is a moment of pure joy. The newborn becomes the center of attention, with everyone eager to hold, kiss, and shower blessings on the little one. But amid the celebration, one person’s needs are often overlooked, the new mother.

    Recovering from childbirth is not easy. The sleepless nights, physical pain, and emotional highs and lows can overwhelm even the strongest women. Yet, too often, mothers are expected to “manage on their own” while the family’s focus remains on the baby.

    MoltyFoam’s new TVC beautifully flips this narrative. It reminds us that raising a child and supporting a new mother is not the job of one person, it takes a family.

    A Different Kind of Story

    Pakistani dramas and ads have long portrayed the mother-in-law versus daughter-in-law conflict, the absent husband, or the competitive sister-in-law. These tropes may feel familiar, but they reinforce a culture where women often struggle alone.

    MoltyFoam’s TVC breaks away from these stereotypes. It shows a family where the roles are different, kinder, supportive, and united.

    • The mother-in-law shows care instead of criticism.

    • The sister-in-law lends a helping hand instead of competing.

    • The husband steps up, bringing home MoltyFoam’s MoltyMom and Baby Range to give his wife the comfort she needs in her recovery.

    Together, they create a nurturing environment where the mother is just as cherished as the newborn.

    Why the Mother Matters

    A baby’s health depends on the mother’s well-being. When mothers are exhausted, unsupported, and emotionally drained, it affects not just them, but the entire household.

    By making the mother’s care a family responsibility, the TVC emphasizes a truth that is often ignored: when a mother feels secure, rested, and loved, the whole family thrives.

    More Than Products, A Message

    Being the best mattress brand in Pakistan, MoltyFoam’s Mom and Baby Range plays an important role in this narrative, providing comfort solutions designed to ease childbirth recovery. But what makes the campaign powerful is that it goes beyond products.

    It’s about changing mindsets. It’s about showing families what’s possible when they choose empathy over ego, and teamwork over tradition.

    Redefining Family Support

    Support is not about grand gestures; it’s about small, consistent acts of care. A mother-in-law helping her daughter-in-law rest. A sister-in-law looking after the baby so the mother can eat in peace. A husband ensures his wife is comfortable and emotionally supported.

    These moments may seem ordinary, but they redefine family life. They turn a household into a true support system.

    Conclusion

    MoltyFoam’s new TVC is more than a campaign, it’s a reminder that no mother should have to go through recovery alone after child birth. It calls on families to move past old stereotypes and embrace new traditions rooted in care and compassion.

    Because at the end of the day, raising a child and caring for a new mother is not the responsibility of one person.

    It takes a family.

     

    ___________________________________________________________________________

  • Three Pakistani Brothers Take HR Startup Global: RepStack Joins Inc. 5000 List of America’s Fastest-Growing Companies

    Three Pakistani Brothers Take HR Startup Global: RepStack Joins Inc. 5000 List of America’s Fastest-Growing Companies

    From a small idea born during the COVID-19 pandemic to the global stage of entrepreneurship, RepStack, founded by three Pakistani brothers, has officially made it to the 2025 Inc. 5000 list of America’s fastest-growing private companies.

    Ranked No. 2,223 overall, 19th in Delaware, and 66th in the Human Resources category, RepStack has achieved 193% revenue growth over the past three years. This marks the company’s first appearance on the prestigious list, joining the ranks of past honorees like Microsoft, Meta, and Under Armour.

    See RepStack’s official listing here: Inc. 5000 Profile


    From Pakistan to the World: The Brothers Behind RepStack

    The RepStack journey began in 2020 when three brothers, Azhar, Athar, and Yawar Siddiqui, decided to combine their diverse professional backgrounds to build a global company.

    • Azhar Siddiqui, a 15-year digital marketing veteran based in Canada, brought agency growth expertise and client relationships.

    • Athar Siddiqui, with a career at JPMorgan Chase in the U.S., added financial discipline and business strategy.

    • Yawar Siddiqui, an ex-Ericsson engineer in Pakistan, brought systems thinking and operational excellence.

    Together, they launched RepStack as a 100% remote company, rooted in Pakistan but serving agencies across North America.

    “We began RepStack with a simple dream, to prove that world-class talent from Pakistan can power businesses globally,” said Azhar Siddiqui, Co-founder & CEO. “Being recognized on the Inc. 5000 list is not just a milestone for us, but a moment of pride for Pakistan. It shows what’s possible when training, opportunity, and resilience come together.”

     

    A Training-Driven Success Story

    RepStack’s breakthrough came when the brothers doubled down on training and development. Today, the RepStack Success Academy, often called the “Ivy League of marketing training” in Pakistan, has become a pipeline for young professionals, especially women, to build high-income remote careers. With over 70% female representation, the company is breaking barriers in a traditionally male-dominated industry.

    Its sister venture, GHL Success Academy, equips Pakistanis with certifications in GoHighLevel (GHL) CRM, one of the most in-demand skills in U.S. marketing agencies.


    Get enrolled today to boost your career in the global digital economy.

    Building the Future of Work

    Guided by its core values, Purpose-Driven Learning, Ownership of Work, Day 1 Mentality, and Compassionate Giving, RepStack has created a culture that blends Silicon Valley-style innovation with Pakistani resilience and drive.

    From three brothers in Pakistan to 250+ employees across Pakistan, Canada, and the U.S., the company is now aiming for 5,000 team members and $100 million in revenue by 2034.

    This recognition comes at a time when Pakistan’s entrepreneurial ecosystem is hungry for global role models. RepStack’s story shows how local talent, empowered by training and technology, can scale internationally and reshape the future of work.

    Learn more at repstack.co
    Explore our current openings @https://repstack.co/careers/

    Follow the journey: Facebook | LinkedIn | Instagram



  • HONOR is Launching the All-New HONOR Play 10

    HONOR is Launching the All-New HONOR Play 10

    Global technology brand HONOR today announced the launch of the HONOR Play 10, the latest addition to its popular Play Series. Designed to offer users a smooth and reliable smartphone experience at an accessible price point, the HONOR Play 10 combines powerful performance, a clear and immersive display, and a long-lasting battery — making it an ideal choice for everyday entertainment and productivity.

    Powerful Performance for Everyday Use

    At the heart of the HONOR Play 10 lies the Smooth Helio G81 Octa-core Processor, built to handle multitasking, gaming, and streaming with ease. This efficient chipset ensures fast app launches, fluid navigation, and stable performance, empowering users to stay connected and productive throughout the day.

    Immersive FullView Display

    The HONOR Play 10 features a stunning 6.74-inch FullView Display, offering crystal-clear visuals and a wide viewing experience ideal for streaming, gaming, and browsing. Whether users are watching their favorite shows or scrolling through social media, the large display provides sharp detail and vibrant colors for an immersive experience.

    Long-lasting Battery for All-day Power

    Equipped with a 5000mAh battery, the HONOR Play 10 is built to keep up with busy lifestyles. From extended streaming sessions to long hours of calls and browsing, users can enjoy all-day power on a single charge — minimizing the need for frequent top-ups.

    Sleek & Accessible

    With its sleek design and thoughtfully crafted features, the HONOR Play 10 offers exceptional value without compromise. The device is making smooth performance and immersive entertainment more accessible than ever.

    Color, Price and Availability

    Catering to users’ unique style preferences, the HONOR Play 10 is available in three eye-catching color optionsBlack, Purple, and Cyan.
    The device will be available starting October 4th, 2025, at authorized retailers and online platforms across Pakistan- at an unbeatable price, to be revealed soon.

    About HONOR

    HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops, and wearables to suit every budget, HONOR’s portfolio of innovative, premium, and reliable products enables people to become a better version of themselves.

  • Pakistan’s Second Retail Station Made with Recycled Plastic Inaugurated by Wafi Energy in Rawalpindi

    Pakistan’s Second Retail Station Made with Recycled Plastic Inaugurated by Wafi Energy in Rawalpindi

    Wafi Energy, a Shell licensee in Pakistan, has achieved another significant sustainability milestone with the inauguration of its second retail station built using recycled plastic. Situated in Police Lines Rawalpindi, this new station is a testament to the company’s ongoing commitment to innovative, environmentally responsible solutions in Pakistan’s energy and retail sectors.

    Incorporating 7,700 kilograms of plastic waste, roughly equivalent to 5.8 million individual plastic items, the station showcases how waste can be repurposed into durable construction materials, helping reduce the environmental footprint of the retail industry.

    The inauguration was attended by key stakeholders, including officials from the Oil and Gas Regulatory Authority (OGRA) and the Embassy of the Kingdom of Saudi Arabia, both of whom expressed their support for Wafi Energy’s eco-friendly initiatives.

    This new Rawalpindi station follows the successful launch of the first of its kind in Karachi, which repurposed 6,500 kilograms of plastic waste into pavers and concrete blocks, with collaboration from Concept Loop, a Wafi Tameer alumni startup.

    Wafi Energy’s sustainability initiatives don’t stop there. In Karachi, the company has also constructed a 730-foot plastic road using 2.5 tonnes of waste lubricant bottles. The road has proven to be resilient against both heat and rain, offering long-term benefits to the local community.

    Mr. Zubair Shaikh, CEO of Wafi Energy, emphasized at the ceremony: “At Wafi Energy, sustainability is not just a commitment – it is a responsibility. With the launch of Pakistan’s second retail site made with recycled plastic, we are demonstrating how innovation and environmental responsibility can go hand in hand. By reusing over 5.8 million pieces of plastic waste, this site is more than just a fuel station, it is a symbol of our belief in a cleaner, greener future for Pakistan.”

    With the launch of the Rawalpindi site, Wafi Energy continues to lead the charge in sustainable retail practices, offering practical solutions that contribute to a more climate-resilient and eco-conscious Pakistan.

  • HONOR Introduces the All-new HONOR X9c with Pre-Bookings Starting August 31st

    HONOR Introduces the All-new HONOR X9c with Pre-Bookings Starting August 31st

    Global technology brand HONOR today announced that pre-bookings are officially open from 31st August till 8th September for the eagerly awaited HONOR X9c, the newest addition to its acclaimed X Series line-up. Setting a benchmark as the most powerful mid-range smartphone in the market, the HONOR X9c seamlessly integrates outstanding durability, long-lasting battery life, stunning display quality, photography capabilities, and advanced AI experience. Encased in a lightweight design that elevates premium aesthetics to new heights, the HONOR X9c is ready to deliver an exceptional choice in the mid-range segment.

    Customers who pre-book the HONOR X9c within this period will also receive a FREE HONOR Choice TWS as an exclusive gift.

    Optimal Durability with All-round Protections

    Committed to pioneering innovative technologies designed to mitigate user pain points, the latest HONOR X9c showcases the new generation of HONOR Anti-Drop Display, offering impressive resistance to drops from heights of up to 2 meters. Its ultra-tempered glass and resistance shield provide comprehensive protection, while the unique bézier curve design safeguards the corners from impacts. The HONOR X9c achieved a remarkable 166% enhancement in comprehensive reliability compared to its predecessor. Equipped with a three-layer waterproof structure, the HONOR X9c provides 360° protection against water exposure, together with an IP65M rating for water and dust resistance. It can withstand splashes and has been tested to function after being submerged in water for up to 5 minutes at a depth of 25cm. Supporting wet hand touch control, the HONOR X9c ensures seamless interaction even with wet or greasy hands, making it a reliable companion for any adventure.

    Enduring Power with Enhanced Safety & Fast Charging

    As the industry’s first smartphone with an ultra-large 6600mAh Silicon-carbon Battery, the HONOR X9c sets a new standard in battery innovation, offering exceptionally long battery life and the largest capacity available today. Users can enjoy a full day of seamless use, with up to 48.4 hours of music streaming and 25.8 hours of online video playback on a single charge. To enhance durability, the battery features an Armor-level Protective Coating and a specialized safety coating that works with the HONOR Power Management System to isolate the electrodes in extreme conditions. With multi-point temperature monitoring, the battery performs well in temperatures from -30°C to 55°C, delivering up to 20 hours of audio calls in -30°C and 30 hours of audio calls in 55°C. Additionally, the AI enables the device to maintain continuous calls for up to 50 minutes when the battery drops to 2%, while the 66W wired HONOR SuperCharge rapidly revives the battery for extended usage. The AI Safe Charging System ensures safe and efficient charging, providing users with peace of mind while powering up.

    Exceptional Visual Display Offers Optimal Immersion

    The HONOR X9c features a 6.78-inch Eye-comfort OLED Display, which supports 1.07 billion colors and a 1.5K resolution, delivering vibrant hues and breathtaking details for a more immersive viewing experience. With a high refresh rate of 120Hz, the display showcases incredibly smooth motion and improved responsiveness for a more fluid interface. In addition, the display ensures an exceptionally sharp and clear viewing experience with its industry-leading peak HDR brightness of 4000nits. The HONOR X9c also guarantees a comfortable viewing experience with eye-comfort features such as 3840Hz Risk-free PWM Dimming, Circadian Night Display and Dynamic Dimming.

    AI-powered Smartphone Photography Experience

    Packed with a robust 108MP Ultra-sensing Camera featuring a 1/1.67” large sensor, the HONOR X9c captures images with exceptional detail and enhanced brightness. Leveraging its 9-in-1 pixel binning technology equivalent to a pixel size of 1.92μm, this main camera enables users to take well-lit and sharp images in any lighting scenario. With 3x Lossless Zoom and three distinct portrait modes – 1x Environmental Portrait, 2x Atmospheric Portrait, and 3x Close-up Portrait – users can create stunning portrait shots with diverse focal lengths. To elevate the photography experience, the main camera is equipped with OIS, effectively reducing blurring and shakiness for ultra-clear images. Furthermore, the HONOR X9c integrates AI photography features like HONOR AI Motion Sensing and AI Eraser, enhancing image quality and streamlining photo editing on smartphones.

    Smart User Experience in Stylish Design

    Boasting an ultra-slim design and a refined titanium finish, the HONOR X9c is exceptionally lightweight and sleek, weighing just 189g and measuring 7.98mm in thickness. Additionally, powered by the latest MagicOS 8.0 based on Android 14, the HONOR X9c delivers a truly personalized and seamless user experience, enriched with intelligent features including Magic Capsule, Magic Portal and Parallel Space.

    Color, Price and Availability 

    Catering to users’ diverse style preferences, the HONOR X9c will be available in three captivating colorways: Titanium Purple, Titanium Black and Jade Cyan.

    Pre-booking period: 31st August – 8th September 2025

    Pre-order gift: FREE HONOR Choice TWS (limited-time exclusive offer)

    Price starting at Rs. 99,999/-

    About HONOR     

    HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enables people to become a better version of themselves.