Category: Sponsored

  • My Suzuki My Story: A testament to the audience

    My Suzuki My Story: A testament to the audience

    My Suzuki, My Story revered platform has blossomed into a sanctuary where owners unveil their deeply personal journeys and treasured memories with their Suzuki vehicles. Each story, a testament to Suzuki’s indelible impact, weaves a tapestry of life-changing experiences, illuminating the myriad ways Suzuki has enriched lives, one extraordinary tale at a time.

    With an astonishing surge of thousands of entries from every corner of Pakistan, the phenomenal response to “My Suzuki, My Story” is a testament to the brand’s powerful connection with its audience. This campaign has ignited a vibrant and dynamic community of Suzuki enthusiasts who passionately share their journeys through captivating videos, stunning photos, and heartfelt narratives.

    These stories vividly depict how Suzuki cars have become an essential part of their lives, celebrating both extraordinary milestones and everyday adventures. Each tale weaves into a colorful tapestry of experiences, showcasing the profound and dynamic impact Suzuki has on the lives of its devoted customers.

    To honor the exceptional stories shared, Suzuki unveiled a dazzling array of enticing prizes that captured the imagination of its community. The grand prize, a sleek and fuel-efficient Suzuki Alto, transformed Khawar Majeed’s dreams into reality. The second prize, an unforgettable European adventure, was awarded to Aisha Kiran, offering her the promise of exploration and new horizons.

    For thrill-seeker Awais Rehman, the third prize, a powerful Suzuki GSX-125 motorcycle, delivered an adrenaline-pumping experience. These magnificent rewards epitomize Suzuki’s unwavering commitment to celebrating and rewarding its loyal customers, turning their remarkable stories into extraordinary realities.

    My Suzuki, My Story” is more than just a competition; it’s a vibrant tapestry woven from the lives of countless Pakistanis. This platform allows Suzuki owners to transform their personal journeys into a celebration of the brand, reflecting the open road and cherished memories.

    Suzuki has become an integral part of the Pakistani spirit, embodying the essence of freedom and adventure. With Season 5 on the horizon, anticipation is at an all-time high as we eagerly await the next chapter of these inspiring stories.

  • One Homes Announces Smart Homes for Overseas Pakistanis in $45M Community

    One Homes Announces Smart Homes for Overseas Pakistanis in $45M Community

    Islamabad — One Homes, a British investment group, has announced the addition of a collection of smart apartments to their portfolio in a $45 million Islamabad development. The properties will boast many industry firsts, including smart design apartments for overseas families looking for a home in their motherland and flexible interest-free payment plans.

    Building upon previous successes, this mega-project is located within the picturesque DHA Phase 3 directly adjacent to a brand new Roots Ivy International University. It is also within minutes of the newly announced Dolmen Mall City, Pakistan’s leading operator of shopping malls and a championship golf course. 

    The area is poised to see tremendous growth in the years ahead due to major infrastructure investments in the area. The development is a short drive from the new DHA Interchange connecting DHA Phase 3 directly with the heart of the Federal Capital of Islamabad within 20 minutes. 

    Aqib Hassan, the CCO of One Homes, said, “Since the onset of construction, the influx of new developments in the area has significantly enhanced the value of the land and the quality of life for future residents. This is a testament to the incredible foresight and attention to detail that sets One Homes apart”.

    Aqib continued, “2024 has been a record-breaking year for us, there is growing demand from overseas Pakistanis in the West to invest back home, both from an investment and lifestyle standpoint. On a cultural level, we’re seeing the families wanting to cement their roots and connection with the motherland.”

    The building itself, designed by VX Studios—a globally renowned architectural firm headquartered in Dubai—features a masterful neotraditional style. It’s set to exhibit a range of amenities, including but not limited to a resort-style infinity pool, fitness centre, and children’s play area. Furthermore, residents enjoy on-site facilities like the highest quality restaurants, cafes, and padel courts. 

    This is all created through partnerships with global design pioneers, including Versace Ceramics, Ayana Holding, and Opaal Interiors. Each element merges global design principles with local sensibilities, and of course, Pakistan’s trademark hospitality. 

    Hamid Kerayechian, CEO of Ayana Holding shared his thoughts about the project, “Working with One Homes was an incredible experience, and we are proud to have been able to elevate an already promising property with this new collection of suites. Our knowledge of the end user needs drove this process creating the true modern living experience with versatile spaces for flexible use — this is truly an industry first in Pakistan.”

    One Homes, part of One Group, is a leading foreign investor in Pakistan. Founded by entrepreneur Zeeshaan Shah, the group has over $435 million worth of projects in the country. Recent projects the group have been involved with include One Canal Road, Lahore and Amaya Residences and Amaya Panoramas at Cedar Hills, Islamabad.

  • “Cola, Gourmet di Colaaa” Becomes a National Sensation!

    “Cola, Gourmet di Colaaa” Becomes a National Sensation!

    Apna Gourmet Cola, a beloved beverage from Gourmet Foods, has captivated the hearts of Pakistanis with its rich flavors and deep cultural resonance. Each sip—whether it’s classic cola or refreshing Lemon Up—evokes nostalgia and a taste of home.

    The latest Communication of Apna Gourmet Cola has set new records, amassing an incredible 53 Million views within the first 10 days of launch, making it a cultural sensation that has captivated the nation. This response not only underscores the widespread popularity of Apna Gourmet Cola but also solidifies its position as the favored choice among Pakistani consumers, resonating deeply with its audience.

    What sets Apna Gourmet Cola apart is how it beautifully embraces Pakistani identity, reflected in communication strategies that resonate with authenticity and relatability. Enriching everyday moments with a touch of “desi-ness” that everyone can appreciate. Apna Gourmet Cola sets a trend by embracing local and homegrown flavors, setting itself apart in the market.

    With a steadfast commitment to taste and quality, Apna Gourmet Cola continues to innovate, ensuring each sip exceeds consumer expectations. As Pakistan’s taste of choice, Apna Gourmet Cola invites everyone to savor the essence of the nation and celebrate moments of joy. Whether at family gatherings, festive occasions, or everyday enjoyment, Apna Gourmet Cola embodies the spirit of Pakistan.

    With its refreshing taste and cultural significance, Apna Gourmet Cola remains a symbol of pride and unity for all Pakistanis to enjoy

  • FFC Partners with Agrilift to Scale Agtech in Pakistan

    FFC Partners with Agrilift to Scale Agtech in Pakistan

    Fauji Fertilizer Company (FFC) “Partner in Prosperity,” has entered into a strategic partnership with Agrilift to scale their agricultural practices in Pakistan through the introduction of latest Agtech. This collaboration aims to modernize farming practices, thus enhancing national food security and sustainability in the agricultural sector.

    Through this alliance, FFC and Agrilift will introduce an innovative “Agtech” based Agri Services model, starting with 18,000 acres across Pakistan. Key components of this initiative include deployment of modern technology, comprehensive advisory services from soil assessment to fertilization, and farmer capacity building through various training programs.

    Mr. Jahangir Piracha, MD & CEO of FFC, emphasized the significance of this partnership, highlighting FFC’s dedication to supporting farmers and enhancing crop yields amid economic challenges. He stated, “By leveraging Agrilift’s innovative solutions and sustainable practices, FFC aims to empower farmers, ensuring food security and stability for future generations.”

    Speaking at the occasion, Mr. Jawwad Hasan, CEO and Co-Founder of Agrilift, emphasized that the implementation of advanced technologies will contribute to increased farmer incomes, and the promotion of sustainable growth nationwide. He said, “Our top priority is to uplift farmers by enhancing crop yields, a crucial step in mitigating the food insecurity crisis that has impacted 14% of the population in Pakistan, up from 2% in 2019.”

  • Prime Minister of Pakistan Shehbaz Sharif Honorary Appoints Muhammad Mustafa Bin Talha as Ambassador-at-Large

    Prime Minister of Pakistan Shehbaz Sharif Honorary Appoints Muhammad Mustafa Bin Talha as Ambassador-at-Large

    Prime Minister Shehbaz Sharif announced the honorary appointment of Mr. Muhammad Mustafa Bin Talha as Ambassador-at-Large. This prestigious recognition is a testament to Mustafa bin Talha’s exceptional dedication, hard work, and outstanding achievements in the business world at a remarkably young age.

    He is CEO in ACM group of companies and Director of Operations at Pakistan Accumulator Private Limited. Mustafa bin Talha’s remarkable accomplishments make him an excellent representative for Pakistan on the international stage.

    His unwavering commitment to promoting Pakistan’s exports and enhancing the nation’s image globally has been evident throughout his career. He has consistently prioritized national interests while striving to elevate Pakistan’s standing in the international business community. In addition to his impressive export of automotive and specialized batteries in more than 25 countries across the globe, Mustafa bin Talha has also played an exceptional role in the real estate business.

    His contributions have not gone unnoticed, earning him several Best Export Merit awards from reputed organizations in Pakistan, including the Federation of Pakistan Chambers of Commerce & Industry (FPCCI). He has also received the Highest Taxpayers Award in Pakistan from the Prime Minister in 2024 and has been nominated for the Best Battery Manufacturer award from FPCCI.

    Beyond his business achievements, Mustafa bin Talha is deeply involved in giving back to the community through Muhammad Talha Mahmood Foundation Corporate Social Responsibility (CSR) activities. His dedication to social causes demonstrates his commitment to improving the lives of others and contributing positively to society.

    The appointment of Muhammad Mustafa Bin Talha as Ambassador-at-Large is a commendable decision that underscores the importance of empowering young talent. His role will undoubtedly contribute to improving Pakistan’s image and fostering better export opportunities, benefiting the nation as a whole. This selection serves as an inspiring example of how young leaders can drive positive change and represent their country with distinction on the global stage.

  • Haval Jolion HEV: The Latest Marvel by Haval Pakistan

    Haval Jolion HEV: The Latest Marvel by Haval Pakistan

    GWM and SAZGAR join forces again to introduce the highly anticipated Haval Jolion HEV, a game-changing hybrid SUV in Pakistan’s market. After successful launches of the Haval H6, the H6 HEV, the Jolion, and now the Jolion HEV, GWM and SAZGAR’s collaboration is going from strength to strength every year.

    The Jolion HEV isn’t your average crossover – it boasts impressive fuel efficiency (20 km/L), various autonomous driving features, and unreal performance numbers (190HP & 375Nm torque). Markets like South Africa and Australia have already proven the success of the Jolion HEV, and it is a strong indicator of the quality and performance of the vehicle overall.

    SAZGAR has taken a leading role in Pakistan’s green future, with a history of creating and launching phenomenal products in the new energy vehicles segment. They’re the only manufacturer offering two locally assembled hybrid vehicles, including the Haval H6 HEV and now the Jolion HEV, and are a major player in the NEV (New Energy Vehicles) market with innovative electric rickshaws. Additionally, they’ve launched the electric GWM Ora 03 and the hybrid GWM Tank 500 as CBU vehicles.

    In a market dominated by petrol-only vehicles, SAZGAR offers a compelling alternative. The Jolion HEV is priced at PKR 9,295,000 with a PKR 1,800,000 booking amount, making it an attractive option in the much busy SUV market of the country. Delivery takes 2-3 months, currently.

    The launch event celebrated the entire SAZGAR team, from management to production workers, highlighting their teamwork and dedication in bringing yet another groundbreaking hybrid vehicle to Pakistan. The event consisted of speeches, awards for motivating the workforce, and a grand reveal sequence of the coveted vehicle.

    Drop your comments below, and let us know what you think!

  • Edvantage: The Key to Your Dream University from the comfort of your home- Nationwide Expert Guidance!

    Edvantage: The Key to Your Dream University from the comfort of your home- Nationwide Expert Guidance!

    Hey there, aspiring students! Feeling a bit lost in the maze of university applications? No worries, because Edvantage is here to offer guidance. Say farewell to confusion and welcome a journey tailored just for you.

    Edvantage isn’t your typical consulting firm; it’s dedicated to simplifying the university application process for students in Pakistan. Their aim? To make it easy for students to get into their dream universities, no matter where they are. With just a few clicks from home, students can upload their documents and unlock a world of opportunities.

    Designed to assist students across Pakistan, including those in metropolitan cities and areas where reliable guidance is hard to find, Edvantage is committed to bridging the gap between dreams and reality. They understand how challenging it can be to navigate the university application process alone. That’s why their counselors, who have firsthand experience studying in the UK, are here to support students every step of the way.

    What makes Edvantage special? Their counselors aren’t just experts; they’ve been through what students are experiencing. They know exactly how things work because they’ve done it themselves. From helping with applications to finding scholarships, they’ve got students’ backs. And with a fantastic 90% admission rate, getting into dream universities is entirely feasible.

    But there’s more! Edvantage isn’t just about applications. They can help students with visas, finding accommodation, and preparing for interviews.

    Not sure what to study? Edvantage offers aptitude tests and personalized advice to help students decide. And if university life feels overwhelming, their coaches are there to provide support.

    Edvantage isn’t solely focused on getting students into university; they aim to set students up for long-term success. Their skill hub provides access to skills that employers seek, giving students an edge in the job market.

    Additionally, students can explore the Edvantage Resource Hub, where they can find visa guides, student life planners, and more. By staying updated with the latest insights, students can be prepared for their university journey.

    At Edvantage, students’ success is paramount. Let them help unlock students’ potential and kick start their journey to their dream universities. Get in touch today and take the first step toward a brighter future


    Hurry up and contact us now!
    Website: www.edvantageconsultants.com

    Email: info@edvantageconsultants.com

    Facebook/Youtube/Instagram: @Edvantageconsultants

  • One Homes Signs World Famous “BCo.”  to Partner for their New $35M Branded Residences Project in Islamabad

    One Homes Signs World Famous “BCo.”  to Partner for their New $35M Branded Residences Project in Islamabad

    In a groundbreaking move for luxury living in Islamabad, One Homes is excited to announce its latest collaboration with Bernardo Hair & Co. (BCO London) for its prestigious development, nestled in the serene Cedar Hills. This development is setting new benchmarks in luxury living, combining opulent amenities with breathtaking natural landscapes.

    BCO London, located in the chic Marylebone area of London, is renowned for its exceptional beauty services and has become the salon of choice for celebrities and influencers worldwide. Major A list celebrities like Adriane Galisteu, Brenda Costa and Daphne Joy are a few other notable individuals who are its clients. BCO’s London has a global footprint in New York, Miami, Santo Domingo, Dubai, Abu Dhabi and Kuwait. 

    One Homes’ new development is more than just a residential project; it is Islamabad’s first-ever luxury service apartment designed to cater to the discerning tastes of overseas Pakistanis. The development boasts a tri-tower design, featuring 5-star branded apartments that promise an intelligent investment and a privileged lifestyle. One Homes have built a robust reputation for operating in Pakistan with international best practices of integrity, innovation, and commitment. As a leading international real estate group, they have brought numerous leading global giants to Pakistan including Kobi Karp, WATG, Varabyeu Partners and Versace Ceramics, setting new standards in the market.

    Residents will enjoy an array of elite amenities, including a steam area, sauna facilities, a padel court, an infinity pool, and exclusive in-house services such as a 24/7 concierge and a business center. The addition of BCO will bring a new level of glamour and pampering, offering residents world-class beauty treatments without having to step outside their homes.

    Aqib Shah, CCO of One Homes, commented, “We are thrilled to integrate BCO London into the luxury offerings at our new project. Their international acclaim and commitment to quality align perfectly with our vision of providing unparalleled living experiences in Pakistan. This partnership underscores our dedication to bringing global luxury standards to Islamabad.”

    Bernardo Vasconcelos, Founder of BCO London, stated, “Our collaboration with One Homes is a significant milestone. We are excited to bring our unique beauty services to Islamabad and be part of a community that values exceptional living and wellness. This development will set a new standard for luxury not just in Pakistan but worldwide, and we are proud to contribute to this visionary project.”

    One Homes aims to revolutionise the luxury living landscape in Pakistan. The project’s strategic location on the main Murree Expressway, coupled with the upcoming infrastructure developments like the Bara Kahu Bypass, ensures that this project is not just an excellent living choice but also a sound investment opportunity. Especially with the project offering dollar-linked rental returns alongside a comprehensive rental and management program.

  • Minister of state for IT and Telecommunication Ms. Shaza Fatima Khawaja’s Visit to Airlink Communication’s state of the art smartphone manufacturing facility

    Minister of state for IT and Telecommunication Ms. Shaza Fatima Khawaja’s Visit to Airlink Communication’s state of the art smartphone manufacturing facility

    Airlink Communication Ltd, one of the largest manufacturers, distributors and retailers of Pakistan, was honored to welcome the distinguished presence of the Minister of state for IT and Telecommunication, Ms. Shaza Fatima Khawaja, to its state-of-the-art smartphone manufacturing facility, where Airlink partners with global giants Xiaomi and Tecno.

    During the visit, the Minister commended Airlink’s commitment to innovation and its remarkable inclusion of women in the labor force, which stands at an impressive 25 to 30%.


    She stated, “I am truly impressed by the technological advancements and commitment to gender inclusivity demonstrated by Airlink in this facility. The government recognizes the importance of the smartphone manufacturing industry in driving economic growth and job creation. Our goal is to provide full support to individuals and businesses in the smartphone manufacturing sector, ensuring that Pakistan becomes a leading exporter of technology products in the future.”


    In response to the minister’s remarks, Airlink’s Group CEO, Muzzaffar H Piracha, highlighted the company’s vision for technology transfer and its role in positioning Pakistan as a global technological hub. Piracha stated, “Pakistan’s smartphone industry, now producing 97% of the market share domestically, has immense potential to contribute to our economy.

    We estimate that the export of smartphones alone could bring in up to 10 billion USD in foreign exchange, further strengthening Pakistan’s position in the global market. With our sights set on expanding into Electric Vehicles (EV) and advancing the landscape of the Internet of Things (IoT) products in Pakistan, we envision a future where our technological innovations not only meet domestic demand but also drive significant foreign exchange through exports. “


    Airlink has already invested in Xiaomi LED production factory and will start its production in the coming months. Through strategic partnerships and a steadfast commitment to excellence, Airlink continues to drive progress and empower communities through technology.

  • Pakistan Eyes $10-15 Billion in Mobile Phone Exports After Strategic Meeting Between PM and Airlink CEO

    Pakistan Eyes $10-15 Billion in Mobile Phone Exports After Strategic Meeting Between PM and Airlink CEO

    PM Shehbaz Sharif and Airlink CEO Project $15 Billion Export Potential in Mobile Phone Sector

    Airlink CEO Presents Mobile Phone Export Vision to Prime Minister, Aims for $15 Billion

    Mr. Muzzaffar Hayat Piracha, CEO of Airlink Communication Limited, held a one-on-one meeting with the Prime Minister of Pakistan, Mr. Muhammad Shehbaz Sharif, to discuss the overall layout of the mobile phone industry and its export potential.

    During the meeting, Mr. Piracha highlighted Pakistan’s potential to become an export hub of mobile phones. He said: “This is an industry, if properly focused on, can yield a minimum of 10 to 15 billion dollars in exports for Pakistan over the next four years.”

    The Prime Minister expressed his keen interest in the growth of the mobile phone industry and asked for a comprehensive plan to achieve this target. Mr. Piracha assured the Prime Minister that a detailed plan would be presented for his consideration, and he requested the Prime Minister’s support in creating an enabling environment for the growth of the mobile phone industry.

    The Prime Minister assured Mr. Piracha of the government’s full support and emphasized the importance of the mobile phone industry in Pakistan’s economic development. He also highlighted the potential of the mobile phone industry to generate employment opportunities and contribute to the country’s exports.

    The mobile phone industry in Pakistan has been growing rapidly, with several local and international companies investing in the sector. According to the Pakistan Telecommunication Authority (PTA), almost 26 companies have been issued MDM authorization, enabling them to manufacture mobile devices in Pakistan. These companies include renowned brands such as Samsung, Nokia, Oppo, TECNO, Infinix, Vgotel, and Q-mobile.

    The government of Pakistan has been taking several initiatives to promote the growth of the mobile phone industry. In 2021, the government launched the Mobile Device Manufacturing Policy, which aims to attract investment in the sector and promote exports. The policy has been successful in attracting investment, with local companies investing USD 200 million in the sector.

    The mobile phone industry in Pakistan has the potential to generate approximately USD 14 billion for the national exchequer if it can meet the local demand of 36 million units annually. The Engineering Development Board (EDB) held a summit last year in 2023 to showcase the industry’s potential, which was attended by 31 local manufacturers, including renowned brands such as Samsung, Xiaomi, ZTE, Realme, Vivo, Oppo, Tecno, Infinix, Itel, G’FIVE, VNUS, Mobo Mobile, Digit, Dcode, Nokia, VgoTel, Qmobile, E-TACHI, Club, Calme, MeMobile, Hello Tech, Gresso, Emarat, Oukitel, MaxFone, Spice Mobile, Go Mobile, Faywa, Kechaoda, Pritel, SEGO, Sparx, and Xmobile.

    The mobile phone industry in Pakistan has the potential to become a significant contributor to the country’s exports and economic development. As the government and private sector align their efforts, the potential to transform Pakistan into a major export hub for mobile phones looks increasingly feasible. With a comprehensive plan in place and continued governmental support, Pakistan aims to capture a significant share of the global market, potentially generating up to $15 billion in exports. This collaboration not only promises substantial economic benefits but also positions Pakistan on the map as a key player in the international mobile phone market.