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  • Haval HEV determined to keep its perch as the no. 1 hybrid vehicle in Pakistan!

    Haval HEV determined to keep its perch as the no. 1 hybrid vehicle in Pakistan!

    In a strategic alliance between Great Wall Motor (GWM) and SAZGAR Engineering Works Limited, the introduction of the Haval brand to Pakistan last year marked the commencement of a highly successful journey for the brand in the country.

    Standing out among Haval’s impressive vehicle lineup is the HEV (Hybrid), distinguished as Pakistan’s first locally assembled hybrid SUV. Achieving this milestone in November 2022 propelled the HEV to the forefront, making it the most sought-after SUV in the market.

    “Hybrid and Electric vehicles are the future… and we are very proud to be spearheading this EV revolution in Pakistan by bringing the first ever locally assembled hybrid to the country”, said Mian Ammar Hameed, Executive Director Marketing at SAZGAR.

    After enjoying almost a year of head start as the only locally assembled hybrid of Pakistan, Haval H6 HEV finally has some competition in Hyundai Sante Fe and recently launched hybrid of Toyota i.e. the Corolla Cross but neither of them has been able to knock the Haval HEV off its perch at the top of the hybrid summit in Pakistan. A comparison with recently launched Corolla Cross can be observed as follows:

    Haval has gone into the competition with initiative firmly on its side with recent unveiling of its absolutely stunning television commercial, showcasing a level of quality that can rival top-tier international productions, while maintaining a stark distinction of its own. This not only reflects the brand’s commitment to excellence but also reinforces its credibility.

    The visually stunning TV ad portrays the vehicle emerging from a dramatic lightning storm, symbolizing the harmonious blend of the vehicle’s raw electric power with its exquisite design and aesthetic. The CGI work done here has surely catapulted automotive advertisement in Pakistan to a brand new level.

    Take a moment to view the captivating video below and share your insights in the comments section!

  • VELO’s Weirdly Wonderful: Rewriting Marketing Rules

    VELO’s Weirdly Wonderful: Rewriting Marketing Rules

    Ready for a twist in the marketing narrative? VELO’s “Weirdly Wonderful” campaign is doing just that, right here in the bustling cities of Pakistan. This campaign is challenging the conventional, taking us on a journey that’s part astronaut, part submariner. Lahore, Karachi, and Islamabad are now playing host to this intriguing visitor, sparking curiosity and conversation on every street corner. What’s truly brilliant about this campaign is its simplicity and its ability to draw people in. It’s not every day that you see a marketing campaign that feels like a slice of a fantasy world, right on our streets.

    VELO is leading the way in innovative thinking, showing that it’s possible to sell an experience, a story, a moment of awe, rather than just a product. The execution of this campaign is nothing short of artistic. The quality, the visuals, the impact – it’s all been thought through with the utmost precision. It’s not just a campaign that you see; it’s one that you feel. It invites you on a journey into the unknown, a chance to be part of something larger, something that blurs the lines between reality and fantasy. This kind of marketing is rare – it turns a daily commute into an interstellar adventure. VELO’s campaign shows us the power of imagination in marketing. It’s a reminder that sometimes, the most effective way to engage people is not through straightforward ads, but through stories that captivate and transport them to another world.

    VELO’s approach is a breath of fresh air in the marketing world, proving that creativity and storytelling can be powerful tools in connecting with an audience. It’s more than just a campaign; it’s a new way of looking at marketing, one that prioritizes wonder and engagement over traditional advertising tactics.

    Click to view now: https://www.instagram.com/p/C0n9sOIxdGm/

  • 10th Shell Tameer Awards – The Brilliance of Future Innovators

    10th Shell Tameer Awards – The Brilliance of Future Innovators

    A visionary concept like that of the likes of Shell’s flagship programme, the Shell Tameer, is one that gives youth a dynamic platform where sustainable, revolutionary, and scaleble ideas can prosper. Shell Tameer Awards is a beacon of hope for innovators and their developmental portfolios designed to fortify economies. Shell Tameer lays the foundation of entrepreneurship, and innovation to create meaningful changes in the country. A nationwide spectacle became the nexus where innovative ideas and creative minds across Pakistan came together to share a platform for the benefit of the country.

    Shell Tameer Awards 2023 saw a plethora of impeccable ideas poised to redefine Pakistan’s trajectory of progress. These ideas promise to bring transformative solutions to the challenges faced by the nation and its people, acting as a catalyst for economic growth.

    Diverse in scope and impact, the Shell Tameer Awards boast a spectrum of categories that mirror the multifaceted challenges and opportunities of our time, let’s shed some light on a few of many extraordinary visions that we encountered on the 10th Shell Tameer Awards.

    Clean Energy Solutions

    Clean Energy Jamal Ahmed – Solar Safe – A pioneering startup from Peshawar, specialising in solar panel cleaning, maintenance, and repair services for solar PV systems. It aligns with the principles of sustainability and circular economy by extending up to 10 years the lifespan of solar panels and maximising the energy of energy production.

    Sheraz Khalid – ECO CHAR – An environmentally friendly clean-tech based charcoal manufacturer that addresses the issue of sub-standard fuel in domestic, industrial, and commercial sectors.

    Empowering Women

    Shehnaz Akhtar – HALANCE NATURALS PVT LTD – A company that works towards creating natural and clean skincare, hair oils and essential soaps, scrubs, and shampoos nurtured through organically grown fruit goodness that grows from pesticide-free farming.

    Technology Innovation

    Farha Masood – BIO-NANO INNOVATIONS – A young startup developing specialised wound dressing for diabetic patients who consistently face issues of foot ulcers, bacterial invasion, and infections. The business aims to commercialize affordable adhesive dressings to provide aseptic conditions and promote wound healing for diabetic patients.

    Abdul Hanan – Softwares Solution – A smart system designed to serve over 70 million people suffering from stammer/stutter by taking voice input and predicting the next word/sentence as transcribed output.

    Anjum Javed – AGRIBOTX – Forefront runner of a transformative solution – Precision Robotics for future farming harnessed with cutting-edge technology, AI, and data-driven insights to develop a comprehensive suite of robotic solutions.

    Circular Economy

    Humza Rehman – RDUINOTRONICS – A high-quality filaments producer that uses discarded plastic bottles to manufacture filaments suitable for 3D printers, hence addressing the issue of plastic waste and fulfilling the need for more accessible and cost-effective filaments.

    Bushra Ali Khan – BAAZYAFT – An eco-friendly initiative where underprivileged communities, including transgenders and deserving females, produce home accessories, stationery items, and fashion accessories from textile waste.

    The Shell Tameer Awards extend beyond the winner’s podium, all 30 finalists benefit from global consultancy, exposure, and constructive feedback from industry leaders, helping them progress their business and further their ideas from concept to reality.

    Shell Tameer emerges as a catalyst for entrepreneurship and a flag-bearer of creative potential across Pakistan. It empowers leaders, game-changers, and trailblazers to shape national economic growth. Two decades on, the program continues to foster innovative solutions, building a modern, convenient, and vibrant ecosystem that propels the future of the nation. As we celebrate another successful year of the 10th Shell Tameer Awards, we eagerly anticipate the untold stories and hidden brilliance that will shape the next chapter of Pakistan’s journey towards progress and innovation.

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  • My Suzuki My Story is back for season four to spread happiness & joy

    My Suzuki My Story is back for season four to spread happiness & joy

    Suzuki has been a trusted companion to Pakistanis with its affordability and durability for over four decades. Over the years, Suzuki has become an integral part of countless lives by providing reliable transportation to generations, thus creating a wealth of cherished memories.

    To strengthen the bond with its customers, Pak Suzuki has launched My Suzuki My Story season four, where all Suzuki owners can celebrate and showcase their treasured moments with their Suzuki. Excitingly, this innovative digital initiative is offering exciting rewards for innovative content that evokes emotions and spark creativity.

    My Suzuki My Story is a platform for expressing and sharing stories. It can happen through any artistic format (videos, short films, paintings, pictures, narrations, songs, etc) to relive their Suzuki adventures. It can be any exhilarating memory, like the first drive with a newly purchased Suzuki, a family road trip to scenic destinations, or the unwavering companionship of a Suzuki vehicle through challenging times. Each of these stories has the essence of Suzuki’s enduring presence in the lives of Pakistanis.

    Participants have the opportunity to win attractive prizes, like a brand-new Suzuki Alto 660cc car, a Europe Trip, or a powerful GSX 125 motorcycle.

    Visit the website https://www.mysuzukimystory.com.pk/ to share your Suzuki story on the theme “Stories & Memories with Suzuki” and be a part of something special.

    Paid post

  • JDC Opens Free Dialysis Center in Sialkot

    JDC Opens Free Dialysis Center in Sialkot

    JDC has taken a commendable step by opening a Free Dialysis Center in Sialkot on 30th October, 2023. This dialysis center has been named after the renowned businessman Tanweer Ahmed’s  mother, Kalsoom Akhtar, as he is the sole financial donor for this project and provided JDC the necessary funds to open a dialysis center in Sialkot. This initiative is a lifeline for those in need as it offers free dialysis services, effectively alleviating the financial burden faced by patients.

    In strict adherence to international standards, the facility ensures patient safety by adopting one time use equipment policies, thereby maintaining the highest levels of hygiene. Used equipment is promptly and safely discarded, guaranteeing a clean and safe environment for all patients.

    Zafar Abbas, the General Secretary of JDC, set a visionary goal of establishing 50 dialysis centers across Pakistan, and his resolute dedication has seen this vision come to life. In a country with over 17 million kidney disease patients and limited resources, this initiative addresses a pressing healthcare issue. Dialysis treatment, which typically costs over $3000 per year per patient, is often financially out of reach for many, making the need for such centers even more vital.

    Recognizing the urgency of the situation and the growing number of patients in need, JDC has already launched free dialysis centers in various cities, including Karachi. These centers have become beacons of hope for individuals who were previously burdened by the high costs of treatment.

    JDC Welfare Organization, a non-governmental, non-profit entity. It is dedicated to serving humanity without bias. The organization’s primary mission is to alleviate human suffering and help people regain their normal lives.

    As JDC continues to expand its network of free dialysis centers, it remains devoted in its commitment to providing high-quality medical care, entirely free of charge. These centers represent a significant leap towards reducing human suffering and offering hope to kidney disease patients throughout Pakistan.

  • Unleashing the Potential of Energy Efficiency in the Building Industry

    Unleashing the Potential of Energy Efficiency in the Building Industry

    The National Energy Efficiency and Conservation Authority (NEECA) is at the forefront of transforming the building sector in Pakistan by promoting energy-efficient practises. NEECA serves as the federal focal agency mandated for initiating, catalysing, and coordinating all energy conservation activities across all sectors of the economy. In this article, we will delve into NEECA’s initiatives and highlight how organisations can leverage energy efficiency to gain a competitive edge and boost the bottom line.

    The Landscape: Rapid Urbanisation and Economic Growth

    Pakistan is experiencing rapid urbanisation, leading to a surge in construction activities and a growing demand for energy. As the building sector expands, the need for energy efficiency becomes paramount. By embracing energy-efficient technologies and practises, organisations in the building industry can not only contribute to an energy-smart future but also tap into new economic opportunities.

    NEECA’s Solutions: Capitalising on Energy Efficiency

    NEECA is spearheading a range of initiatives to promote energy efficiency in the building sector. One significant intervention is the development and implementation of Energy Conservation Building Codes (ECBC-2023). These codes encompass energy efficiency standards for building envelopes, HVAC systems, lighting, and more. By complying with ECBC-2023, organisations can demonstrate their commitment to efficiency and unlock new business
    prospects.

    NEECA is also driving the adoption of energy-efficient appliances through the introduction of Minimum Energy Performance Standards (MEPS) and Energy Labelling Regime. By complying with MEPS and labelling regimes, organisations can offer energy-efficient products to the market, meet customer demands, and enhance their brand reputation. Moreover, the growing market for energy-efficient appliances presents a lucrative opportunity for organisations to expand their product portfolios and increase profitability.

    Impact: Efficiency Translated into Profitability

    Embracing energy efficiency in the building industry brings forth a myriad of benefits. By implementing energy conservation practises and adopting energy-efficient technologies, organisations can significantly reduce energy consumption, optimise operational costs, and enhance overall profitability. Improved building performance, efficient appliances, and smart energy management systems create a competitive advantage, positioning organisations as leaders in the market.

    Potential for Opportunities in the Building Sector:

    As a leader in the building industry, it’s time to seize the opportunities presented by energy efficiency. Embrace NEECA’s initiatives by complying with Energy Conservation Building Codes, adopting energy-efficient appliances, and integrating smart energy management systems. Collaborate with NEECA to stay ahead of the competition, tap into emerging markets, and drive profitability through efficient practises. By capitalising on energy efficiency, you can unlock new avenues for growth, enhance their market position, and contribute to a more prosperous Pakistan. Let’s embrace energy efficiency as a catalyst for success and shape the building industry’s future.

    #Sponsored

  • SSAT – Become One of 3000 Top Scorers & Get Free Entry Test Preparation From STEP

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    Are you going to attempt the medical and engineering colleges’ Entry Test in 2023? If yes, now is the right time to gauge the level of your preparation, and become one of the 3,000 top scorers who will be able to get free entry test preparation from STEP.

    The STEP Scholarship-based Self-Assessment Test (SSAT) 2023 is now available, offering students a chance to assess their current standing and gain valuable insights into their Entry Test preparation.

    A Bit About STEP

    As the largest Entry Test preparatory network in Pakistan, STEP has a well-established reputation for providing high-quality education and equipping students with the necessary skills to excel in their academic pursuits. The SSAT is an excellent opportunity for students to experience the Entry Test environment and understand the test’s mechanics before taking the actual test.

    In addition to providing a comprehensive self-assessment, SSAT also presents students with an opportunity to win free Entry Test preparation from STEP. Being part of the largest educational group in Pakistan, STEP is dedicated to offering students the resources necessary to ace MDCAT & ECAT exams and achieve their academic goals.

    Identify Your Weaknesses & Strengths

    Students often struggle with determining their current level of preparedness for the Entry Test. Here at STEP, we understand that the competition can be fierce, and every mark counts. This is why we developed the SSAT, a comprehensive self-assessment test that can help you identify your areas of strength and weakness.

    Through this free self-assessment test, you will receive an experience that is similar to the actual Entry Test environment. This will help you to familiarize yourself with the test format, the level of difficulty, and the time constraints. Additionally, the SSAT will provide you with a detailed report on your performance, including a breakdown of your score by topic and question type. This information will allow you to pinpoint your weaknesses accurately and focus your efforts on areas where you need to improve.

    Eligibility Criteria For SSAT

    Anyone from Intermediate Part-II or repeater students who are aspiring to get admission in Medical & Engineering Institutions can show up for STEP Self-Assessment Test 2023.

    All students, from the Punjab Group of Colleges and Hadaf Group of Colleges or students from any other institution, can appear in this scholarship-based test.

    Note: ICS Students having combinations of statistics and economics are not eligible for SSAT 2023

    Register for SSAT For Free

    At STEP, we understand that time is of the essence for students, and we strive to make the process of registering for the Self-Assessment Test (SSAT-23) as easy as possible.

    You can now become a part of the SSAT-23 by registering online or by visiting your nearest Punjab College or Hadaf College Campuses. The registration process is entirely free of charge, and we encourage all students to take advantage of this opportunity.

    Why STEP for MDCAT & ECAT Preparation?

    Proven track record of top positions: Our track record speaks for itself. Over the years, STEP has helped countless students achieve top positions in the MDCAT and ECAT exams. In 2022 alone, 1497 students secured admissions to medical colleges and 2216 to engineering colleges. Our students have consistently outperformed their peers, and we are proud to have played a part in their success.

    Likewise, 925 students of STEP made it to the University of Engineering and Technology, 987 to the National University of Sciences and Technology, 935 to FAST, 143 to PIEAS, and 42 to GIKI in 2022. The fact that so many of our students have secured admissions to Pakistan’s top medical and engineering colleges in a single year is a testament to the quality of education at STEP and the dedication of our students. We are proud to have played a part in their success, and we are committed to continuing to provide students with the resources they need to achieve their academic goals.

    Outstanding Team: Our team of experts is made up of highly qualified and experienced teachers and professionals who are dedicated to helping students succeed. They work tirelessly to create effective study materials and provide you with the support you need to achieve your academic goals.

    Bank of 60,000+ MCQs: We understand that practice makes perfect, and that’s why we have created a bank of over 60,000 MCQs to help you do thorough preparation for the Entry Test. These MCQs cover a wide range of topics and are designed to help you develop the skills and knowledge required to ace medical and engineering college exams.

    Free STEP BY PGC Mobile App: We know that students are busy and need to be able to study on the go. That’s why we have created the Free STEP BY PGC mobile app, which provides students with access to our study materials and practice tests on their smartphones.

    Register for STEP self-assessment test 2023 today and become part of Pakistan’s most successful and largest entry test preparatory network to boost your prospects of getting admission to top medical and engineering universities.

  • ‘Dil Ka Rishta’ Is A Safe and Secure Rishta App Built For Pakistan

    ‘Dil Ka Rishta’ Is A Safe and Secure Rishta App Built For Pakistan

    Dating VS Rishta Culture

    We live in a country where the concept of dating is a highly social taboo. The conservative mentality is so deeply embedded in our society’s mindsets that it becomes nearly an impossible task for people to seek marriage outside their caste or community. An Arranged marriage peppered with horrors of the lethal rishta culture is probably the main option left for people to seek a perfect match. Adding more to the horror are the rules and regulations set by the matchmakers to look and behave a certain way. And, due to the misogyny prevalent in society, the girls majorly face the repercussions of the rishta culture.

    The wind of change is blowing

    Slow and steading, things have changed. The boundaries are breaking, traditions are changing, the youth of Pakistan is moving ahead, parent thinking is changing and more is happening. In Pakistan’s secretive societies where dating wasn’t a thing people do openly and people hide their emotions and never talk about them, global dating and marriage apps arrived like a domain to a new world. A world that had existed already, has now opened its doors in the form of dating apps accessible to everyone with a smartphone.

    While in the past, there were very limited options to choose from – friends, colleagues, family connections – now the options are virtually unlimited. However, it’s worthwhile to understand that online dating isn’t foolproof in finding a potential match. It may be good for some but not for everyone. It is not as safe as it seems, anyone can make a profile under a false identity, upload fake photos, fake biographies to catfish another user and solicit personal information and commit fraud.

    Dil Ka Rishta is here to provide VERIFIED RISHTAS

    In this scenario, Khudi Ventures has recently launched Pakistan’s first premium matrimonial mobile application ‘Dil Ka Rishta’. The app is founded by a Pakistan-based venture studio working on consumer and business tech startups. It provides excellent matching services to those seeking a long-term relationship. The mandate of the app is to eliminate the stigma and doubts that hamper dating apps. It focuses on creating genuine matches and meaningful connections in line with Pakistan’s social and cultural nuances. Based on equality, ‘Dil Ka Rishta’ has emerged as the only Pakistani platform with thousands of 100% verified profiles that cater to all your ‘rishta’ requirements.

    Privacy Settings in Dil ka Rishta

    Dil Ka Rishta is SAFE FOR WOMEN

    Safety is key when it comes to dating apps, therefore one of the major highlights of ‘Dil Ka Rishta’ is its safety insurance. The app claims to be the first matrimonial app that verifies its users through its two-step verification process ensuring 100% verification of the profiles. At first, the user gets a welcoming call, once they register their profile. The team members then verify the profile details over the phone. ‘Dil Ka Rishta’ adds the second layer of safety with ground verification. The team pays to visit the user and crosscheck the information submitted on their profile. Another robust feature includes its privacy setting and no screenshot policy to seek secure matches.

    So, if you looking for the best online option to find true love, Dil Ka Rishta has got you covered.