Apple’s latest product, a knitted phone strap called the iPhone Pocket, has the internet laughing at the design and the price.
The tech giant has said that the Pocket, developed with Japanese fashion designer Issey Miyake, can be worn in a multitude of ways including directly on the body, tied on to a laptop bag or handbag and can be carried by hand.
The product comes in two sizes: a shorter size that is available in eight colours and can be bought for $149.95 while a longer version is available in three colours and retails for an eye watering $229.95.
Molly Anderson, Apple’s Vice-President of Design, has said, “The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors — allowing users to create their own personalized combination.”
Apple itself said in a statement earlier this week that the iPhone Pocket was, “Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items.”
The flowery description has not stopped the internet from roasting the company. On social media, many made fun of the Pocket in hilarious ways, targeting its design and price for creative jokes.
One X (formerly Twitter) user simply asked, “Do they not know we have pockets?”
Another user wrote, “It’s 2025. We were promised flying cars but got $150 socks for our iPhones instead.”
One account called it a “cut up sock” while another termed it a test : “iPhone Pocket is an IQ test. Do you want a pocket for $230 or keep the phone in your actual pocket for $0” while many accounts simply compared it to a “a thong for your phone”.
One shrewd user however pointed out that even if one percent of Apple users buy the sock, it will generate billions in revenue.